THE EFFECT OF RELATIONSHIP MARKETING AND CROSS SELLING ON THE MARKETING PERFORMANCE OF INSURANCE PRODUCTS PT SUN LIFE INDONESIA SALES OFFICE SINGARAJA

This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward performance insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with Saturated Sampling system 110 samples respondents from financial consultant team. analysis used multiple linear regression test. results research show that selling have positive significant on (Y) life Singaraja, simultaneously. That is, stronger between companies customers, increases Singaraja.
 
 Penelitian ini bertujuan untuk menganalisis pengaruh dan baik secara partial maupun simultan, terhadap kinerja pemasaran produk asuransi di Teknik pengambilan menggunakan metode kuisioner yang diisi melalui dengan sistem Jenuh sampel responden tim consultant. analisis uji regresi berganda. Hasil penelitan menunjukkan bahwa berpengaruh positif signifikan parsial simultan. Artinya, semakin kuat hubungan antar perusahaan pelanggan, maka meningkat